The Migros is a large chain of supermarkets in
Switzerland. This shop sells essentially products of its own mark.
In the middle of the 90’, as Switzerland was
in an economic crises, the Migros introduced the concept M-Budget of
consumable products or everyday life’s products with low prices;
they have their green and white packaging with the orange logo of the
Migros in common, for the spaghetti, the cheese as well as for the
toilet paper, etc.
It’s interesting, in a sociological point of
view, to see what a person with a low budget “may buy” at a
low price.
